He was born in March 1971, in the parish of Estoril, in the municipality of Cascais, where he still lives today. Married and father of two children, he has two brothers, seven nephews and a handful of godchildren.

Co-Founder Partner at Feel the Life Consulting Ltd. Over the past three decades, he has been CEO & Board Member in Portugal and Spain in technology multinationals: Itautec – Itaú Unibanco SA and OKI Brasil - Oki Electric Industry Co, Ltd, and Head of Future at the Municipality of Cascais / Portugal (214,158 inhabitants). He began his professional career in Portugal in the watchmaking industry (Seiko Group Corporation).

Graduated in Social Sciences, his academic career is linked to Arts and Design, a Master of Business Administration and training in Emotional Leadership.

He was a candidate for deputy for the Aliança Party in the Elections for the Assembly of the Republic for the 14th Legislature, he is a polling station worker at the Santa Casa da Misericórdia de Cascais, and founder of the MaisCascais Civic Movement.

Member number 4414 of Sport Lisboa e Benfica and is also a Sponsor of Acreditar – Association of Parents and Friends of Children with Cancer and the Champagnat Foundation.

PORTFOLIO TRANSFORMATION PROJECTS:

2004 | Loyalty Card Project: Family Card | Carrefour Group
2005 | Self-Service Project: Quickway | Auchan Group / Fnac Group
2006 | 2012 Music Digitalization Project: Infomusic | Fnac Group
2015 | Pay-at-the-Pump Technology Project: Automatrix | Auchan Group
2017 | Digital Wallet Mobile Payments Project: MB WAY | Auchan Portugal / Fnac Portugal / SIBS
2021 | Local Health Digitalization Project: Local Health and Social Solidarity System | Cascais City Council / Feel the Life Consulting Ltd.
2022 | Cascais Smart City Project | Cascais City Council / Deloitte / Mastercard / Ubirider
2023 | Loyalty Card Project: Living Cascais | Cascais City Council / Microsoft

LITERARY WORK:

Author of the book “Viva la Vida, living with purpose because life is a rare thing”.
Co-author of the book “7 Keys for transformation” by 3g Smart Group.

OPINION ARTICLES:

“Technology vs (un)employment.” in Jornal Público.
“We are in the Age of Purpose. It is the human factor that makes the difference.” in Jornal Público.
“Innovation and cooperation: the watchwords to turn this situation around.” in Jornal Negócios.
“The simplest secret.” in Revista human.
“Don’t waste your life” in Saúda Magazine.
“Portugal continues to be the base for exploring Europe and Africa.” in Revista Fibra.
“Reinventing the square meter.” in HiperSuper Magazine.